William Hill Review

William Hill was founded in 1934 and is easily one of the oldest bookmakers in the world starting out as a small telephone and postal bookmaker. Since then, in 2010 alone it turned over a staggering L1billion from a combination of its online website and 16,600 stores around the UK and Europe. The company is so big that it actually takes over 25% of all the bets in the UK, an impressive figure given the amount of bookmakers there are today. Their telephone betting service employees over 500 people alone and claims to have about 132,000 active customers.

William Hill is proud sponsors of two Greyhound race tracks in Newcastle and Sunderland. The sport lies dearly to William Hill’s heart as they sponsor a number of races and event around the UK and Ireland.

Sports Betting and Gaming Offers

A comprehensive range of markets are on offer including some of the major sports such as boxing, golf, tennis, darts, rugby, hurling and cricket. Non sports betting markets are also available such as Politics, TV specials and Virtual betting.

Their horse racing market is one of the largest online with information on a range of features including an A-Z of horses, Jockey and trainer information, Future races, Special markets, Tote and even US racing. Their Trackside Live feature gives up to date information on the results from races around the UK.

With over 200 football markets to choose from, you certainly won’t be left wanting. The integration of their live betting format and their betting highlights give a range of possible betting opportunities to be had. A host of facts and figures provided by Opta are readily available are a great feature for the keen football bettor.

On top of all this is a host of casino (blackjack, roulette, craps), Vegas (live casino), Poker, bingo, skill and Virtual (horse racing, greyhounds and motor racing) betting formats.

Bonuses, Promotions and Rewards

Their sports betting offer comes in the form of a L25 free bet when you sign up with a new account. Your fist bet will be matched up to L25 and then added to your account as a free bet token. The stake of your free bet will not be returned should your wager be successful. You can claim the same bonus amount of their financial betting platform, Day Trader.

On top of their sports betting bonus they also offer a L150 casino bonus (with L3,500 monthly deposit top up bonus, High rollers bonus of up to L300, L50 refer a friend and Comp points with every time you play), L1250 poker bonus (including VIP points which you can accumulate every time you play to be exchanged for cash rewards or prizes), L20 games bonus and L25 Bingo bonus.

Customer Support

As one of the world’s leading bookmakers, their customer support options leave a little to be desired. A simple contact form is all that is formally available although after a fair amount of digging, we did find a phone number. After a test email was sent their reply was within a couple of hours and answered our query nicely.


When it comes to banking, everything is on offer with over 40 payment options (including Via, Bank Transfer, Moneybookers, PayPal and UKash, to name a few) each with differentiating minimum and maximum deposits and withdrawals. Even withdrawals are extremely fast, some are actually instant whilst most are within a couple of working days. Please note not all deposit options were available to withdraw to as well.