Betting Sites

There are literally hundreds of online bookmakers available today, all trying to compete to get you to sign up with them. It’s our job to find which are the best and for what reasons. The bookmakers we have listed below all have their strengths and weaknesses, but ultimately, of the hundreds we have tested and been affiliated with, these are by far the best. To find out more on each individual bookmaker, their bonuses and what they have to offer, simply click any of the links below to be taken directly to their review page.


Bodog is one the world’s largest online bookmakers and has been in operation since 1994 and was founded by the now billionaire, Calvin Ayre. With over 17 years as one of the market leaders, the company has gone from strength to strength in terms of its player pool, features offered and how the company and website is operated.


Unibet were originally founded in 1996 in Sweden, before moving and being regulated in Malta in 2001. Their main markets consist of that of UK, Belgium, Holland and France and have a global customer base of over 4.8 million. In 2009 the company saw record turnover figures of £138 million, underlying their powers in the European betting market.

William Hill

William Hill was founded in 1934 and is easily one of the oldest bookmakers in the world starting out as a small telephone and postal bookmaker. Since then, in 2010 alone it turned over a staggering £1billion from a combination of its online website and 16,600 stores around the UK and Europe.


Whilst Bet365 isn’t one of the oldest online bookmakers, it’s sure made strides in the betting industry over the past decade. It now boasts over 1000 employees and as a result of their hard work and commitment to improving the brand they won “Operator of the Year” at the eGaming Review Operator Awards 2010.


The introduction of Betfair to the betting market in 2000 saw a whole new twist on the online betting industry. Betfair has since blossomed into the largest betting exchange in the world boasting over 3 million users and a monthly turnover of over £50 million a week with an employee base of  1,500. As an extension to their betting platform, the company launched, a financial betting provider.


Expekt is a Swedish based bookmaker originating in 1999 and founded by Conny Gesar and Christian Haupt. Their site is very much geared towards the eastern European countries, especially the likes of Sweden and Poland. Expekt have long been associated with providing some excellent bonus in the gambling world.


The 888 group run a number of gambling holdings including sports betting, poker, bingo and casino. Each platform is run from one main betting portal since the company’s introduction in 1997. The company now turns over nearly $250 million a year, has 900 employees, and is registered on the London Stock Exchange.


Ladbrokes is one of the largest and oldest betting companies in the world. In 2010 they turned over just shy of £1 billion setting the way for many UK bookmakers. The company has been a market leader in the European bookmaker industry for many years and they sit at the top of tree as the largest betting company in the world.


BetOnline has been one of the top online bookmakers since its introduction in 1991 by CEO Eddie Robbins III. The company deals with millions of pounds each year and it’s been voted in the top 60 online Sportsbook, race book and betting exchanges since 2006. The site resides and is licensed n Panama City, Panama.


Whilst Pinnacle Sports (Pinnacle) has been in operation since 1998, it’s widely regarded as one of the leading online bookmakers extending to over 100 countries worldwide. Although figures aren’t available publicly, it’s estimated that the company handles billions of dollars each year.